Survival strategy of OEM companies: a case study of the Chinese toy industry

Author
Chen, Dezhi
Wei, William Xiaojun
Hu, Daiping
Muralidharan, Etayankara
Faculty Advisor
Date
2016
Keywords
outsourcing , operations strategy , case study
Abstract (summary)
Although there have been many discussions on the status and development of original equipment manufacturers (OEMs), theory on how they survive is minimal. Little is known about how OEMs survive and upgrade to other business models, such as original design manufacturers (ODMs) and original brand manufacturers (OBMs), in emerging economies. The purpose of this paper is to extend the theory on the survival path of OEMs from the perspective of emerging countries by examining how OEMs survive cost pressures and upgrade to ODMs or OBMs.
Publication Information
Chen, Dezhi, William Wei, Daiping Hu, and Etayankara Muralidharan. "Survival strategy of OEM companies: a case study of the Chinese toy industry." International Journal of Operations & Production Management 36, no. 9 (2016): 1065-1088. doi:10.1108/IJOPM-04-2015-0212.
DOI
Notes
Item Type
Article
Language
English
Rights
All Rights Reserved