Survival strategy of OEM companies: a case study of the Chinese toy industry

Chen, Dezhi; Wei, William Xiaojun; Hu, Daiping; Muralidharan, Etayankara

Survival strategy of OEM companies: a case study of the Chinese toy industry

Author

Chen, Dezhi

Wei, William Xiaojun

Hu, Daiping

Muralidharan, Etayankara

Date

2016

Keywords

outsourcing, operations strategy, case study

Abstract (summary)

Although there have been many discussions on the status and development of original equipment manufacturers (OEMs), theory on how they survive is minimal. Little is known about how OEMs survive and upgrade to other business models, such as original design manufacturers (ODMs) and original brand manufacturers (OBMs), in emerging economies. The purpose of this paper is to extend the theory on the survival path of OEMs from the perspective of emerging countries by examining how OEMs survive cost pressures and upgrade to ODMs or OBMs.

Publication Information

Chen, Dezhi, William Wei, Daiping Hu, and Etayankara Muralidharan. "Survival strategy of OEM companies: a case study of the Chinese toy industry." International Journal of Operations & Production Management 36, no. 9 (2016): 1065-1088. doi:10.1108/IJOPM-04-2015-0212.