Survival strategy of OEM companies: a case study of the Chinese toy industry
outsourcing, operations strategy, case study
Although there have been many discussions on the status and development of original equipment manufacturers (OEMs), theory on how they survive is minimal. Little is known about how OEMs survive and upgrade to other business models, such as original design manufacturers (ODMs) and original brand manufacturers (OBMs), in emerging economies. The purpose of this paper is to extend the theory on the survival path of OEMs from the perspective of emerging countries by examining how OEMs survive cost pressures and upgrade to ODMs or OBMs.
Chen, Dezhi, William Wei, Daiping Hu, and Etayankara Muralidharan. "Survival strategy of OEM companies: a case study of the Chinese toy industry." International Journal of Operations & Production Management 36, no. 9 (2016): 1065-1088. doi:10.1108/IJOPM-04-2015-0212.
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