The influence of self and group-enhancing innovations on user self-construal: an experimental study

Author
Fazel, Hesham
Laplume, André
Muralidharan, Etayankara
Faculty Advisor
Date
2014
Keywords
technology , innovation , self-construal , experimental design
Abstract (summary)
This research paper introduces the concepts of self-enhancing and group-enhancing innovations and explains how they may affect user self-construal differently. It is argued that self-enhancing innovations decrease the interdependent self-construal of the user, whereas, group-enhancing innovations decrease the independent self-construal of the user. Pre-test was conducted to identify of the concepts of self-enhancing and group-enhancing innovations. Then a pilot test using a randomized pre-test/post-test design was conducted to pretest the study research design. Employing a sample of consumers in a randomized pre-test/post-test design, the study presents results supporting the hypothesized effect of self-enhancing innovation, and provides partial support for the hypothesized effects of group-enhancing innovation. We discuss the implications of this research for the nexus of business and society as manifested by the interaction of technology and culture.
Publication Information
Fazel, H., Laplume, A., & Muralidharan, E. (2014). The influence of self and group-enhancing innovations on user self-construal: An experimental study. Jordan Journal of Business Administration, 10 (1): 129-144. https://journals.ju.edu.jo/JJBA/article/view/5840
DOI
Notes
Item Type
Article
Language
English
Rights
All Rights Reserved