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The influence of self and group-enhancing innovations on user self-construal: an experimental study

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dc.contributor.authorFazel, Hesham
dc.contributor.authorLaplume, André
dc.contributor.authorMuralidharan, Etayankara
dc.date.accessioned2022-08-18
dc.date.accessioned2022-10-12T21:20:32Z
dc.date.available2022-10-12T21:20:32Z
dc.date.issued2014
dc.description.abstractThis research paper introduces the concepts of self-enhancing and group-enhancing innovations and explains how they may affect user self-construal differently. It is argued that self-enhancing innovations decrease the interdependent self-construal of the user, whereas, group-enhancing innovations decrease the independent self-construal of the user. Pre-test was conducted to identify of the concepts of self-enhancing and group-enhancing innovations. Then a pilot test using a randomized pre-test/post-test design was conducted to pretest the study research design. Employing a sample of consumers in a randomized pre-test/post-test design, the study presents results supporting the hypothesized effect of self-enhancing innovation, and provides partial support for the hypothesized effects of group-enhancing innovation. We discuss the implications of this research for the nexus of business and society as manifested by the interaction of technology and culture.
dc.format.extent335.29KB
dc.format.mimetypePDF
dc.identifier.citationFazel, H., Laplume, A., & Muralidharan, E. (2014). The influence of self and group-enhancing innovations on user self-construal: An experimental study. Jordan Journal of Business Administration, 10 (1): 129-144. https://journals.ju.edu.jo/JJBA/article/view/5840
dc.identifier.urihttps://hdl.handle.net/20.500.14078/2782
dc.languageEnglish
dc.language.isoen
dc.rightsAll Rights Reserved
dc.subjecttechnology
dc.subjectinnovation
dc.subjectself-construal
dc.subjectexperimental design
dc.titleThe influence of self and group-enhancing innovations on user self-construal: an experimental studyen
dc.typeArticle Post-Print

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