Perceptions of dairy farms on the environment: a content analysis of comments on TikTok

dc.contributor.advisor	Symbaluk, Diane
dc.contributor.author	Ostapovich, Sarah
dc.date.accessioned	2023-05-26T20:07:16Z
dc.date.available	2023-05-26T20:07:16Z
dc.date.issued	2023
dc.description	Presented on April 20, 2023 at Student Research Day held at MacEwan University in Edmonton, Alberta.
dc.description.abstract	This study examined the public perceptions of dairy farms on the environment by examining comments to a TikTok video, which presented a claim that the dairy industry has had a decrease in its environmental impact. A content analysis was conducted with initial and secondary evaluations, finding 5 broad categories which included positive and negative perceptions of the dairy industry, as well as a further 6 themes comprised of informative, clarification, blaming humans, veganism, critical, and education. The most common theme was informative, encompassing 38% of the relevant comments. The findings indicated proficient use of scientific research, and critical considerations of the video, and reflected the biases and influences found in social media and popular culture.
dc.identifier.uri	https://hdl.handle.net/20.500.14078/3108
dc.language.iso	en
dc.relation.uri	https://hdl.handle.net/20.500.14078/3222
dc.rights	All Rights Reserved
dc.subject	dairy industry
dc.subject	environmental impact
dc.subject	public perception
dc.subject	social media
dc.title	Perceptions of dairy farms on the environment: a content analysis of comments on TikTok
dc.type	Student Presentation

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