Segmenting Chinese outbound tourists by perceived constraints

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dc.contributor.authorLi, Mimi
dc.contributor.authorZhang, Hanqin
dc.contributor.authorMao, Iris
dc.contributor.authorDeng, Qian
dc.date.accessioned2020-10-07
dc.date.accessioned2022-05-31T01:15:29Z
dc.date.available2022-05-31T01:15:29Z
dc.date.issued2011
dc.description.abstractThis study examines travel constraints experienced by Chinese outbound tourists. Four constraint factors are identified from visitor data collected in 2006: structural constraint, cultural constraint, information constraint, and knowledge constraint. Information constraint is identified as a factor unique to outbound tourists from China. Among the four constraint factors, structural constraint is the most dominant. Four clusters of visitors are therefore identified: culturally constrained, structurally constrained, absence of sufficient information, and knowledge constrained. The four clusters are distinct in terms of their destination loyalty. The characteristics of each segment are given, and the practical implications of the findings are discussed.
dc.description.urihttps://library.macewan.ca/full-record/s3h/64904001
dc.identifier.citationLi, M., Zhang, H., Mao, I., & Deng, Q. (2011). Segmenting Chinese outbound tourists by perceived constraints. Journal of Travel & Tourism Marketing, 28(6), 629-643.
dc.identifier.doihttps://doi.org/10.1080/10548408.2011.598747
dc.identifier.urihttps://hdl.handle.net/20.500.14078/1797
dc.languageEnglish
dc.language.isoen
dc.rightsAll Rights Reserved
dc.subjecttravel constraint
dc.subjectmarket segmentation
dc.subjectChinese outbound tourists
dc.subjectChina
dc.subjecttourist attractions
dc.subjecttourism
dc.titleSegmenting Chinese outbound tourists by perceived constraints
dc.typeArticle
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Department of International Business, Marketing, Strategy and Law