The content audit: who should conduct it?

Author
Sperano, Isabelle
Andruchow, Robert
Faculty Advisor
Date
2019
Keywords
content audits , auditors
Abstract (summary)
A content audit is an assessment method widely used in content strategy to identify, describe, quantify, and evaluate the content quality of a website or of a larger information space. The use of content audits has grown in the last several years, mainly due to the increasing complexity of digital information ecosystems (websites, social media, wearables, etc.). To this day, very little research has been conducted on this method. However, the content audit is widely described and discussed in a large body of literature, mostly written by content strategy, information architecture (IA), and user experience (UX) professionals. These publications can constitute a rich ground for initiating a more formalized reflection about this method. This realization led us to a further examination of a corpus of 200 publications (books, Web pages, blog articles, journal articles) about content audits. These results are part of a larger study about content audits that aimed to present an in-depth examination of them as a digital information assessment method. Many dimensions of the method were analyzed (audit definitions and types, audit activities, audit criteria, etc.).
Publication Information
Sperano, I., & Andruchow, R. (2019). The Content Audit: Who Should Conduct It? Intercom, Vol. 66(2), 16–18.
DOI
Notes
Item Type
Article
Language
English
Rights
All Rights Reserved