Who are you, YouTube? The invisible corporate individuals of YouTube and its extremely visible creators

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dc.contributor.authorSmall, Emma Joanne
dc.date.accessioned2022-01-28
dc.date.accessioned2022-05-31T01:45:16Z
dc.date.available2022-05-31T01:45:16Z
dc.date.issued2020
dc.description.abstractThis paper seeks to understand the invisibility of the corporate individuals working for YouTube and how the extremely visible creator community responds to them as a singular corporate person. The paper proposes that to achieve greater visibility and thereby accountability, YouTube should create an organizational chart for its stakeholders, rely less on algorithms, and establish stable individual identities and a consistent professed corporate persona.
dc.format.extent209.44KB
dc.format.mimetypePDF
dc.identifier.citationSmall, E. J. (2020). Who Are You, YouTube? : The Invisible Corporate Individuals of YouTube and its Extremely Visible Creators. MacEwan University Student EJournal (MUSe), 4(1). https://doi.org/10.31542/muse.v4i1.1889
dc.identifier.doihttps://doi.org/10.31542/muse.v4i1.1889
dc.identifier.urihttps://hdl.handle.net/20.500.14078/2564
dc.languageEnglish
dc.language.isoen
dc.rightsAttribution-NonCommercial (CC BY-NC)
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/
dc.subjectorganizational communication
dc.subjectYouTube
dc.subjectAdpocalypse
dc.subjectclandestine organizations
dc.subjectaccountability
dc.subjectsuperperson
dc.subjectcorporate person
dc.subjectcorporate persona
dc.titleWho are you, YouTube? The invisible corporate individuals of YouTube and its extremely visible creators
dc.typeStudent Article
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