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The western gaze in RRR’s “Naatu Naatu” and the global appeal of Indian musicals

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dc.contributor.authorRaj, Sony Jalarajan
dc.contributor.authorSuresh, Adith K.
dc.date.accessioned2025-05-14T20:23:29Z
dc.date.available2025-05-14T20:23:29Z
dc.date.issued2025
dc.description.abstractThe global popularity of the award-winning song-dance “Naatu Naatu” from the South Indian film RRR (2022) lies in its vibrant spectacle that intertwines cultural history, political themes, and gender expressions within the framework of Indian musicals. Using textual analysis, this paper investigates how the semiotic and performative aspects of “Naatu Naatu” created a new cultural appeal in the West by representing the postcolonial and nationalist Indian subject in an ultra-modern post-globalized environment. It reveals how the dance sequence’s entertainment value can overshadow its deeper cultural significance, illustrating the tension between global appeal and cultural authenticity.
dc.description.urihttps://macewan.primo.exlibrisgroup.com/permalink/01MACEWAN_INST/d1nmsu/cdi_crossref_primary_10_1080_01472526_2024_2446053
dc.identifier.citationRaj, S. J., & Suresh, A. K. (2025). The western gaze in RRR’s “Naatu Naatu” and the global appeal of Indian musicals. Dance Chronicle, 1–21. https://doi.org/10.1080/01472526.2024.2446053
dc.identifier.doihttps://doi.org/10.1080/01472526.2024.2446053
dc.identifier.urihttps://hdl.handle.net/20.500.14078/3896
dc.language.isoen
dc.rightsAll Rights Reserved
dc.subjectfilm dance
dc.subjectorientalism
dc.subjectRRR
dc.subject"Naatu Naatu"
dc.subjectIndian cinema
dc.titleThe western gaze in RRR’s “Naatu Naatu” and the global appeal of Indian musicalsen
dc.typeArticle

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