Who are you, YouTube? The invisible corporate individuals of YouTube and its extremely visible creators

Author
Small, Emma Joanne
Faculty Advisor
Date
2020
Keywords
organizational communication , YouTube , Adpocalypse , clandestine organizations , accountability , superperson , corporate person , corporate persona
Abstract (summary)
This paper seeks to understand the invisibility of the corporate individuals working for YouTube and how the extremely visible creator community responds to them as a singular corporate person. The paper proposes that to achieve greater visibility and thereby accountability, YouTube should create an organizational chart for its stakeholders, rely less on algorithms, and establish stable individual identities and a consistent professed corporate persona.
Publication Information
Small, E. J. (2020). Who Are You, YouTube? : The Invisible Corporate Individuals of YouTube and its Extremely Visible Creators. MacEwan University Student EJournal (MUSe), 4(1). https://doi.org/10.31542/muse.v4i1.1889
DOI
Notes
Item Type
Student Article
Language
English
Rights
Attribution-NonCommercial (CC BY-NC)