Repository logo
 

Developing a measurement scale for event image

Simple item page
dc.contributor.authorDeng, Qian
dc.contributor.authorLi, Mimi
dc.contributor.authorShen, Han
dc.date.accessioned2020-10-07
dc.date.accessioned2022-05-31T01:15:29Z
dc.date.available2022-05-31T01:15:29Z
dc.date.issued2015
dc.description.abstractThe main purpose of this study is to measure and explore the dimensionality of the event image by using the case of 2010 Shanghai World Expo. After literature review, this study used Keller’s framework of brand image as the conceptual base, followed the free associations method to identify the preliminary items, adopted expert opinions to further revise the items, used the exploratory factor analysis to explore the underlying structure of the event image, and adopted the confirmatory factor analysis to further validate the measurement scale. Finally, five dimensions including 17 items were extracted. They are labeled as Benefit, Facility, Service, Theme, and Event Content. The results of the current study were relatively consistent with some conceptual frameworks and to some extent confirmed previous empirical studies, which could provide useful implications for both future research and industry practice.
dc.description.urihttps://library.macewan.ca/full-record/edswss/000352706400005
dc.identifier.citationDeng, Q., Li, M., & Shen, H. (2015). Developing a Measurement Scale for Event Image. Journal of Hospitality & Tourism Research, 39(2), 245-270.
dc.identifier.doihttps://doi.org/10.1177/1096348012471378
dc.identifier.urihttps://hdl.handle.net/20.500.14078/1799
dc.languageEnglish
dc.language.isoen
dc.rightsAll Rights Reserved
dc.subjectevent image
dc.subjectmega event
dc.subjectWorld Expo
dc.subjectscale development
dc.subjectexploratory factor analysis
dc.subjectEFA
dc.subjectconfirmatory factor analysis
dc.subjectCFA
dc.titleDeveloping a measurement scale for event imageen
dc.typeArticle

Files

Collections

Department of International Business, Marketing, Strategy and Law