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A model of event-destination image transfer

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dc.contributor.authorDeng, Qian
dc.contributor.authorLi, Mimi
dc.date.accessioned2020-10-07
dc.date.accessioned2022-05-31T01:15:29Z
dc.date.available2022-05-31T01:15:29Z
dc.date.issued2014
dc.description.abstractThe aim of this study is to provide a theoretical understanding and empirical examination of the psychological responses of tourists attending a mega-event hosted in a tourism destination. A conceptual framework—the event–destination image transfer model—was developed from an extensive literature review and related theoretical discussion. A survey was conducted in Shanghai during the 2010 Shanghai World Expo to test the model. The findings show that the event image directly and positively affected the destination image, providing empirical support for the image transfer theory. Tourists’ psychological responses—their overall attitude and behavioral intentions toward the destination—were positively and significantly affected by the destination image. However, the direct effect of the event image on tourists’ overall attitude toward the destination was statistically non-significant due to the mediation effect of the destination image.
dc.description.urihttps://library.macewan.ca/full-record/edswss/000327293800006
dc.identifier.citationDeng, Q., & Li, M. (2014). A Model of Event-Destination Image Transfer. Journal of Travel Research, 53(1), 69-82.
dc.identifier.doihttps://doi.org/10.1177/0047287513491331
dc.identifier.urihttps://hdl.handle.net/20.500.14078/1798
dc.languageEnglish
dc.language.isoen
dc.rightsAll Rights Reserved
dc.subjectimage transfer
dc.subjectevent image
dc.subjectdestination image
dc.subjectattitude
dc.subjectbehavioral intentions
dc.subjectstructural equation modeling
dc.titleA model of event-destination image transferen
dc.typeArticle

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Department of International Business, Marketing, Strategy and Law