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The value of certified pre-owned vehicles for Lexus of Edmonton

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dc.contributor.authorKasawski, Trisha L.
dc.contributor.authorSingh, Sunaina
dc.contributor.authorBhullar, Kanwarbir
dc.contributor.authorSidhu, Gurman
dc.contributor.authorBath, Gurman
dc.date.accessioned2022-01-31
dc.date.accessioned2022-05-31T01:45:22Z
dc.date.available2022-05-31T01:45:22Z
dc.date.issued2020
dc.description.abstractOur objective was to discover productive improvements to Lexus of Edmonton’s (LoE) current Certified Pre-Owned (CPO) Vehicle practices by determining if CPO vehicles added value, and if so, what value was added. By utilizing multiple methods, we discovered areas in the used vehicle sector that Lexus of Edmonton could improve on. In order to conduct our research, five in-depth interviews, scholarly article evaluations, meet with the representatives of Lexus of Edmonton, and surveys were conducted using paper, email and social media tools such as Google surveys, Twitter and Facebook. The methods allowed our group to utilize statistical analysis to outline the importance of relationships between variables with the statistical software, SPSS. With the information received from statistical analysis, we believe that Lexus of Edmonton can succeed with the sale of CPO vehicles by following our recommendations, including: certification education, appropriate pricing of used vehicles, building trust, value-added certification benefits based on willingness to spend and targeted demographics, as well as further research.
dc.format.extent0.98MB
dc.format.mimetypePDF
dc.identifier.citationKasawski, T. L., Singh, S., Bhullar, K., Sidhu, G., & Bath, G. (2020). The Value of Certified Pre-Owned Vehicles for Lexus of Edmonton. MacEwan University Student EJournal, 4(1). https://doi.org/10.31542/muse.v4i1.864
dc.identifier.doihttps://doi.org/10.31542/muse.v4i1.864
dc.identifier.urihttps://hdl.handle.net/20.500.14078/2574
dc.languageEnglish
dc.language.isoen
dc.rightsAttribution-NonCommercial (CC BY-NC)
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/
dc.subjectcustomer service
dc.subjectautomobile industry
dc.subjectpre-owned
dc.subjectused dealership
dc.subjectluxury dealership
dc.subjectCertified Preowned vehicles
dc.subjectwarranty
dc.subjectmarketing
dc.subjectadvertising
dc.subjectgender
dc.subjectvehicle financing
dc.subjectused car certification
dc.subjectyoung consumer finances
dc.subjectLexus
dc.subjectbrand awareness
dc.subjectbrand perception
dc.titleThe value of certified pre-owned vehicles for Lexus of Edmontonen
dc.typeStudent Article

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