My (racism) apology: a case study of YouTubers’ apology videos for racist acts

dc.contributor.advisor	Wurfel, Marlene
dc.contributor.author	Wolsey, Claire
dc.date.accessioned	2021-01-13
dc.date.accessioned	2022-05-31T01:43:05Z
dc.date.available	2022-05-31T01:43:05Z
dc.date.issued	2020
dc.description.abstract	YouTube’s popular content creators, known as YouTubers, use their platform as a vital communication and crisis management tool. When YouTubers need to manage their public image, they frequently use their platform to post public apologies in the form of what is colloquially known as an ”apology video.” Frequently, these apologies are for racially-based offences, such as racial slurs, race-based jokes, racist actions towards others, or blackface. This case study analyzes the language used by six YouTubers in eight apology videos for racist transgressions. It uses textual and rhetorical analysis to compare and contrast the structure and themes of these apology videos, analyzing the apology strategies used, and critical discourse analysis to place the initial racist actions and subsequent apologies in a wider social and racial context. Research paper submitted to BCSC 203: Introduction to Research Methods.
dc.format.extent	181.48KB
dc.format.mimetype	PDF
dc.identifier.uri	https://hdl.handle.net/20.500.14078/2129
dc.language	English
dc.language.iso	en
dc.rights	All Rights Reserved
dc.subject	YouTubers
dc.subject	apology videos
dc.subject	racism
dc.title	My (racism) apology: a case study of YouTubers’ apology videos for racist acts	en
dc.type	Student Report
dspace.entity.type

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