Hazard severity and time to recall: evidence from the toy industry

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dc.contributor.authorMuralidharan, Etayankara
dc.contributor.authorHora, Manpreet
dc.contributor.authorBapuji, Hari
dc.date.accessioned2022-08-22
dc.date.accessioned2022-10-12T21:20:32Z
dc.date.available2022-10-12T21:20:32Z
dc.date.issued2022
dc.description.abstractThe time a firm takes to recall products that pose severe hazards has serious implications for the firm and its stakeholders. We examine the role of hazard severity and investigate how it influences the impact of recall experience, type of product defect, and product price on time to recall. Operationalizing time-to-recall as the number of days that elapsed from the time a product was first sold in the market to the date it was recalled, we test our hypotheses using data on 833 toy recalls issued by 445 firms in the U.S. during 1988-2018. We find that, under conditions of high hazard severity, time to recall is longer for (i) firms with past recall experience, (ii) recalls of products involving design defects, and (iii) recalls of high-priced products. We discuss the implications of our findings for research and practice.
dc.format.extent542.30KB
dc.format.mimetypePDF
dc.identifier.citationMuralidharan, E., Hora, M., Bapuji, H. (2022). Hazard severity and time to recall-evidence from the toy industry. Journal of Business Research, 139:954-963. https://doi.org/10.1016/j.jbusres.2021.10.035
dc.identifier.doihttps://doi.org/10.1016/j.jbusres.2021.10.035
dc.identifier.urihttps://hdl.handle.net/20.500.14078/2784
dc.languageEnglish
dc.language.isoen
dc.rightsAttribution-NonCommercial-NoDerivs (CC BY-NC-ND)
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectorganizational crisis
dc.subjectproduct recall
dc.subjecttime-to-recall
dc.subjecthazard severity
dc.subjectdesign defects
dc.subjectrecall experience
dc.titleHazard severity and time to recall: evidence from the toy industry
dc.typeArticle
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