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No filter: navigating well-being in troubled times as social media influencers

dc.contributor.authorLevesque, Nataly
dc.contributor.authorHachey, Alysha
dc.contributor.authorPergelova, Albena
dc.date.accessioned2024-02-08T20:36:50Z
dc.date.available2024-02-08T20:36:50Z
dc.date.issued2023
dc.description.abstractSocial media influencers have the ability to impact the behaviours and attitudes of others (i.e., their followers), affecting people’s feelings of connectedness, and well-being. This has become particularly apparent during troubled times such as the COVID-19 pandemic, which has highlighted the importance of relationships and social interactions for people’s well-being. However, less attention has been paid to influencers’ own well-being in a monetised attention economy, which imposes tensions between the desire for authenticity and the self-presentations of influencers in online interactions. Using in-depth interviews and netnography as methodology, in this study we examine how the decision to engage with the topic of COVID-19 on social media impacted influencers’ well-being during the pandemic. We build on self-determination theory to reveal how the contentious nature of the subject led to internal struggles of influencers’ self-presentation, and elucidate how influencers navigated the boundaries of autonomy, competence, and relatedness in a quest for well-being.
dc.identifier.citationLevesque, N., Hachey, A., & Pergelova, A. (2023). No filter: Navigating well-being in troubled times as social media influencers. Journal of Marketing Management. 39(11-12), 1098-1131. https://doi.org/10.1080/0267257X.2023.2218858
dc.identifier.doihttps://doi.org/10.1080/0267257X.2023.2218858
dc.identifier.urihttps://hdl.handle.net/20.500.14078/3417
dc.language.isoen
dc.rightsAttribution-NonCommercial (CC BY-NC)
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/
dc.subjectsocial media influencers
dc.subjecttroubled times
dc.subjectCOVID-19
dc.subjectwell-being
dc.subjectself-determination theory
dc.subjectautonomy
dc.subjectrelatedness
dc.subjectcompetence
dc.titleNo filter: navigating well-being in troubled times as social media influencersen
dc.typeArticle Post-Print
local.embargo.enddateDecember 13, 2024

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