Consumer acceptance of RFID technology: an exploratory study

dc.contributor.authorPrybutok, Victor
dc.contributor.authorHossain, Muhammad Muazzem
dc.date.accessioned2014-08-01
dc.date.accessioned2022-05-27T01:13:06Z
dc.date.available2022-05-27T01:13:06Z
dc.date.issued2008
dc.description.abstractRadio Frequency Identification (RFID) technology is used in numerous applications and offers a plethora of interesting potential new applications. However, this potential raises issues that require addressing to achieve its widespread acceptance by consumers. This paper investigates the factors that affect consumer acceptance of RFID technology. The purpose of this effort is to develop and test a theoretical model that contextualizes the Technology Acceptance Model (TAM) within the context of RFID technology. The research model proposes that convenience, culture, privacy, regulation, and security are the principal factors influencing the consumers’ acceptance of RFID. However, the results show that convenience, culture, and security are significant predictors. This study is the first in the RFID literature to use the technology acceptance model for explaining consumer acceptance of RFID technology. The findings suggest that (1) higher perceived convenience of RFID technology leads to greater acceptance of this technology, (2) societal beliefs, value systems, norms, and/or behaviors influence the extent of consumer acceptance of RFID technology, and (3) higher perceived importance of and less willingness to sacrifice personal information security lead to lower intention to use RFID technology. Contextualization of TAM to RFID technology makes this study relevant to practitioners because the results can provide insight to organizations using or exploring the use of RFID technology.
dc.format.extent220.88
dc.format.mimetypePDF
dc.identifier.citationHossain, Muhammad Muazzem, and Victor R. Prybutok. "Consumer Acceptance of RFID Technology: An Exploratory Study." IEEE Transactions On Engineering Management 55, no. 2 (2008): 316-328. doi:10.1109/TEM.2008.919728.
dc.identifier.doihttps://doi.org/10.1109/TEM.2008.919728
dc.identifier.urihttps://hdl.handle.net/20.500.14078/96
dc.languageEnglish
dc.language.isoen
dc.rightsAll Rights Reserved
dc.subjectConsumer acceptance
dc.subjectcontextualization
dc.subjectRFID technology
dc.subjecttechnology acceptance model
dc.titleConsumer acceptance of RFID technology: an exploratory study
dc.typeArticle
Files
Original bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
Consumer_acceptance_of_RFID_technology:_an-_2008_roam.pdf
Size:
158.36 KB
Format:
Adobe Portable Document Format
Description: