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E-commerce and Zapato Sanchez, custom shoes: research and exploration

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dc.contributor.advisorAngulo-Ruiz, Fernando
dc.contributor.authorCapito, Sabrina
dc.contributor.authorGarcia, Maria
dc.contributor.authorHu, Yan
dc.contributor.authorSantiago, Marla
dc.contributor.authorZwierink, Teagan
dc.date.accessioned2019-05-30
dc.date.accessioned2022-05-31T00:58:52Z
dc.date.available2022-05-31T00:58:52Z
dc.date.issued2019
dc.descriptionPresented on April 23, 2019 at Student Research Day held at MacEwan University in Edmonton, Alberta.
dc.description.abstractAs e-commerce platforms expand, local businesses are trying to keep up and grow alongside the bigger companies. This research project explored the role of e-commerce and custom-made artisanal dress shoes for a local Edmonton business, specifically investigating if advertising on social media platforms would allow for sales growth.
dc.format.extent611.22 KB
dc.format.mimetypePDF
dc.identifier.urihttps://hdl.handle.net/20.500.14078/1360
dc.languageEnglish
dc.language.isoen
dc.relation.urihttps://roam.macewan.ca/islandora/object/gm:1827
dc.rightsAll Rights Reserved
dc.subjectZapato Sanchez
dc.subjecte-commerce
dc.subjectbespoke
dc.subjectcustomization
dc.subjectTraditionalists
dc.subjectGen X
dc.subjectGen Y
dc.titleE-commerce and Zapato Sanchez, custom shoes: research and explorationen
dc.typeStudent Presentation
dspace.entity.type

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