An investigation into the correlation between social media usage and a low self-esteem score
| dc.contributor.advisor | Fedoruk, John | |
| dc.contributor.author | Laghari, Nazia | |
| dc.date.accessioned | 2025-05-06T19:33:48Z | |
| dc.date.available | 2025-05-06T19:33:48Z | |
| dc.date.issued | 2025 | |
| dc.description | Presented on April 17, 2025 at Student Research Day held at MacEwan University in Edmonton, Alberta. | |
| dc.description.abstract | The average time spent daily on social media is roughly 2 ½ hours; such an amount of exposure can cause detriment to an individual’s self-esteem (Chaffey, 2022). A correlation study is conducted to determine if there is an association between social media usage and low self-esteem scores. Participants anonymously self-reported both variables through a Google form that was distributed via convenience sampling. Self-esteem was measured through the Rosenberg Self-Esteem Scale, and time spent on networking sites was measured by daily and weekly usage. Microsoft Excel was used to construct a linear regression model and other statistical tests (ie, computing Pearson R-value). An insignificant association was found between the two variables; daily usage of Instagram and TikTok revealed a positive correlation strength of 0.205, while weekly use had a negative correlation strength of 0.172. It must be advised that there are several limitations in this study, thu,s the findings are in no way conclusive. | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14078/3877 | |
| dc.language.iso | en | |
| dc.rights | All Rights Reserved | |
| dc.subject | social media | |
| dc.subject | self-esteem correlation | |
| dc.subject | self-report | |
| dc.title | An investigation into the correlation between social media usage and a low self-esteem score | en |
| dc.type | Student Presentation |
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