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Analyzing Lexus of Edmonton's marketing channels

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dc.contributor.authorLauer, Camryn
dc.contributor.authorYaremovich, Hannah
dc.contributor.authorGiasson, Kara
dc.contributor.authorJanuszczak, Julia
dc.contributor.authorChecknita, Sydney
dc.date.accessioned2025-09-09T15:33:49Z
dc.date.available2025-09-09T15:33:49Z
dc.date.issued2025
dc.description.abstractThis report was conducted for Lexus of Edmonton to identify the best social media platform to invest their marketing budget in order to obtain the best ROI. We analyzed individuals' social media usage from various age groups of both current and potential clients to determine whether Facebook, Instagram, Youtube, or TikTok was the most effective in generating sales leads. By investigating how dealerships can market themselves in social media through conveying experiences and emotion with targeted content, we conducted a survey using simple random sampling (SRS) with 103 respondents to answer the management objective and determine the accuracy of our hypotheses.
dc.identifier.citationLauer, C., Yaremovich, H., Giasson, K., Januszczak, J., & Checknita, S. (2025). Analyzing Lexus of Edmonton’s marketing channels. MacEwan University Student EJournal, 9(1). https://doi.org/10.31542/xv31qj46
dc.identifier.doihttps://doi.org/10.31542/xv31qj46
dc.identifier.urihttps://hdl.handle.net/20.500.14078/4055
dc.language.isoen
dc.rightsAttribution-NonCommercial (CC BY-NC)
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/
dc.subjectluxury car markets
dc.subjectLexus
dc.subjectmarketing budget
dc.subjectsales leads
dc.subjectsocial media
dc.subjectautomobile industry
dc.titleAnalyzing Lexus of Edmonton's marketing channelsen
dc.typeStudent Report

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