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Lexus marketing research

dc.contributor.advisorAngulo-Ruiz, Fernando
dc.contributor.authorSedani, Sujay
dc.contributor.authorKoski, Jack
dc.contributor.authorMayers, Jordan
dc.contributor.authorRoman, Andrei
dc.date.accessioned2019-05-10
dc.date.accessioned2022-05-31T00:58:45Z
dc.date.available2022-05-31T00:58:45Z
dc.date.issued2019
dc.descriptionPresented on April 23, 2019 at Student Research Day held at MacEwan University in Edmonton, Alberta.
dc.description.abstractLexus of Edmonton is the leading luxury car dealership in Edmonton and currently seeking to optimize and improve their email marketing campaigns. At the beginning of the semester, our group was tasked with finding the right email marketing frequency, and ways to improve their email marketing efficiency. We specifically focused on the luxury car owner segment and how they responded to email marketing. In addition, we had a target demographic of 18-65-year olds. Throughout the three months of the research, our report garnered the inefficiencies of email marketing practices and most importantly how they could be improved. The report also shows how newsletter subscribers interact, what times they are likely to open an email, and what device they view the email on. The research project included a literature review, four in depth interviews, and 146 participants from our questionnaire. The questionnaire included twelve structured questions that would produce data that could be extrapolated and lead to our main findings.
dc.format.extent1.35 MB
dc.format.mimetypePDF
dc.identifier.urihttps://hdl.handle.net/20.500.14078/1331
dc.languageEnglish
dc.language.isoen
dc.relation.urihttps://roam.macewan.ca/islandora/object/gm:1804
dc.rightsAll Rights Reserved
dc.subjectemail marketing
dc.subjectautomobile industry
dc.subjectluxury car markets
dc.titleLexus marketing researchen
dc.typeStudent Presentation
dspace.entity.type

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