Perceptions of dairy farms on the environment: a content analysis of comments on TikTok
| dc.contributor.author | Ostapovich, Sarah | |
| dc.date.accessioned | 2023-09-12T16:41:54Z | |
| dc.date.available | 2023-09-12T16:41:54Z | |
| dc.date.issued | 2023 | |
| dc.description.abstract | This study examined the public perceptions of dairy farms on the environment by viewing comments to a TikTok video, which presented a claim that the dairy industry has had a decrease in its environmental impact. A content analysis was conducted with initial and secondary evaluations, finding five broad categories, which included positive and negative perceptions of the dairy industry, as well as a further six themes, including informative, clarification, blaming humans, veganism, critical, and education. The most common theme was informative, encompassing 38% of the relevant comments. The findings indicated proficient use of scientific research, critical considerations of the video, and reflected the biases and influences found in social media and popular culture. | |
| dc.identifier.citation | Ostapovich, Sarah. 2023. "Perceptions of Dairy Farms on the Environment: A Content Analysis of Comments on TikTok." Crossing Borders: Student Reflections on Global Social Issues 5(1). doi: 10.31542/cb.v5i1.2527 | |
| dc.identifier.doi | https://doi.org/10.31542/cb.v5i1.2527 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14078/3222 | |
| dc.language.iso | en | |
| dc.relation.uri | https://hdl.handle.net/20.500.14078/3108 | |
| dc.rights | Attribution-NonCommercial (CC BY-NC) | |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc/4.0/ | |
| dc.subject | dairy industry | |
| dc.subject | environmental impact | |
| dc.subject | public perception | |
| dc.subject | social media | |
| dc.title | Perceptions of dairy farms on the environment: a content analysis of comments on TikTok | en |
| dc.type | Student Article |
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