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Engagement with candidate posts on Twitter, Instagram, and Facebook during the 2019 election

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dc.contributor.authorBoulianne, Shelley
dc.contributor.authorLarsson, Anders Olof
dc.date.accessioned2021-04-19
dc.date.accessioned2022-05-31T01:43:25Z
dc.date.available2022-05-31T01:43:25Z
dc.date.issued2021
dc.description.abstractSocial media are critical tools offering connections between political actors, voters, and journalists. However, existing scholarship rarely assesses how user engagement differs by platform, content, and function of the post. We examine Facebook (n = 938), Instagram (n = 258), and Twitter (n = 1771) posts by the leaders of three major political parties in Canada during the 2019 Federal Election. Across all three platforms, Liberal Leader Trudeau’s posts receive the most engagement. On Twitter, attack posts receive slightly more engagement and interaction posts receive less engagement, compared with other platforms. While policy posts produce lower levels of engagement across platforms, Facebook is distinctive in yielding the lowest levels of user engagement on policy posts. In sum, our findings suggest that political leaders should tailor the content of their social media posts to different platforms.
dc.format.extent568.71KB
dc.format.mimetypePDF
dc.identifier.citationBoulianne, Shelley and Anders Olof Larsson. (2021). "Engagement with Candidate Posts on Twitter, Instagram, and Facebook during the 2019 Election." New Media & Society. OnlineFirst, April 19. doi: 10.1177/14614448211009504
dc.identifier.doihttps://doi.org/10.1177/14614448211009504
dc.identifier.urihttps://hdl.handle.net/20.500.14078/2246
dc.languageEnglish
dc.language.isoen
dc.rightsAttribution-NonCommercial (CC BY-NC)
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/
dc.subjectaudience engagement
dc.subjectCanada
dc.subjectelection
dc.subjectFacebook
dc.subjectInstagram
dc.subjectsocial media
dc.subjectTwitter
dc.titleEngagement with candidate posts on Twitter, Instagram, and Facebook during the 2019 electionen
dc.typeArticle

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